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Directions

Directions Neon Red (Alpine Fire) Hair Dye

  • Sale
  • Regular price £3.50
  • 3 available


Directions Semi-Permanent Neon Red (Old Name Alpine Fire), Conditioning Hair Colour. 

Directions Neon Red hair dye is a really bright red, it's vivid and guaranteed to grab attention. Directions Neon Red is best suited to bleached hair, it also works as a tint on un treated hair. 


Since 1981 - the year the first ever Directions hair colour tubs were launched! At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. 

Alongside Directions Hair Dye we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm.

  • Style: Classic Semi-Permanent Hair Dye
  • Ingredients: Vegan Friendly
  • Duration: 4-6 Weeks
  • Each pot contains 88ml of Directions Semi Permanent hair dye
  • 49mm opening in tub for easy use with tint brush
  • All Directions Hair Dye colours can be mixed together to create your own shades
  • Vegan friendly hair dye NOT Tested on Animals
  • ***ALL COLOURS SHOWN ARE BASED ON BLEACHED HAIR***


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Red Directions Hair Dye

Directions Hair Dye